We approach challenges and solutions with energy and zest
From the Gritty Startup to the Fortune 500
Welcome to Insights in Marketing, where we recognize that brands are more than just products; they’re the pulse of the consumer world. Whether you’re at the helm of a Fortune 500 powerhouse or steering the ship of an up-and-coming startup, our mission is crystal clear: we’re THE marketing research experts who genuinely care about your insights journey and understand where you’re coming from.
Our commitment is to infuse every project with empathy and care, alongside cutting-edge creativity and out-of-the-box thinking, all driven by a relentless, high-energy passion. We’re here to light up your research experience, delivering results that not only meet but exceed your expectations, ensuring both you and your brand shine brilliantly along the way. It’s not just business; it’s a partnership dedicated to propelling YOU AND YOUR BRAND forward.
From the Gritty Startup to the Fortune 500
When clients work with IIM, they can expect collaborative, holistic work with a dedicated team of experienced consultants, highly creative research design, flawless execution and top data quality; actionable insights translated into clear direction, easy-to-digest reports and deliverables, and a continued partnership leading to business growth. IIM’s diverse expertise covers a broad range of industries and categories:
- Food & Beverage
- Retail
- Beauty
- Insurance
- Household Goods
- Health & Wellness
- Personal Care
- Travel
- Beer, Wine & Spirits
- Durable Goods
- Financial Services
- Entertainment
5 Key Success Factors to Creating an Effective Survey
Every survey completed is a favor someone does for your company to help you…
Marketing to Women: Demographic Trends Shape the Marketing Landscape
Women are now the world’s most powerful consumers, driving up to 85 percent of…
Three Keys to Better Concept Development
In developing new products, we often test concepts, a printed pictorial or…
What to Look for in a Qualitative Marketing Research Partner (Part 1 of 2)
After nearly 20 years as Marketing Research Consultant, I have heard every…